Pricing — GroundWork OS
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Transparent pricing See the plans

£220 a month. That's the lot.

Most agencies make you sit through a call before they'll tell you a number. Ours is right there. One flat fee covers your website and the whole system behind it... no build fee, no contract, and one extra booked job a month pays for it.

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Pricing plans

Everyone gets the full system. Custom adds the growth work.

The full system includes on-site SEO, so Advanced is never a stripped-back version. Custom adds the growth work on top: Google Ads run for you, deeper SEO and full Google Business Profile optimisation.

Save 2 months
Contractor Advanced Most popular
£220/mo
billed annually · £2,200 · save £440

No build fee, no setup fee... just the monthly.

The full system: missed calls texted back, every lead followed up, reviews chased until they land. You run it all from one app on your phone.

What's included

  • Optimised website (10 to 20 pages)
  • Automated lead follow-up
  • Missed-call text-back
  • 5-star review funnel
  • One-click marketing campaigns
  • On-site SEO
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Contractor Custom
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Priced around your setup and your market.

For when you want a push behind the system as well: your Google Ads managed, a serious go at SEO, and your Google Business Profile properly optimised.

What's included

  • Everything in Contractor Advanced
  • Google Ads management
  • Advanced SEO
  • Google Business Profile optimisation
  • Priority support & reporting
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Nothing here locks you in. Both plans run month to month once you're live, cancel any time, and your customer list, your leads and your domain name are always yours.

Included as standard

Every plan stands on the same foundation.

Whichever plan you pick, all six of these are in the price. No add-ons, no hidden extras, no surprises three invoices in.

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Managed hosting & SSL

Fast, secure hosting, with the padlock next to your web address (the SSL certificate) set up and renewed for you.

You never think about servers, certificates or downtime... keeping the site online is our job, not yours.

All your software included

The CRM, inbox, calendar and automations all run under one roof, covered by the plan.

No extra subscriptions to juggle, no renewals to remember, and no surprise tool fees quietly stacking up.

Ongoing updates & tweaks

New prices, new photos, a new van in the fleet... send it over and we make the change for you.

Most updates go live the same day, so the site always matches the business you're actually running.

Real human support

Text or call us directly. You deal with the people who built your system, not a ticket queue.

Whatever you ask for, you get a straight answer from someone who knows your build... and if something isn't worth your money, we'll say so before you spend it.

Your customers stay yours

Your leads, your customer list, your domain name. All of it is yours outright from day one.

If you ever move on, all three go with you the same week... clean, complete, no questions asked.

No long contracts

Month to month after launch. Stay because it works, not because a contract says you have to.

No exit fee, no retention call, no awkward small print... if you want out, it takes one text message.

How it works

From first call to fully live in about ten days.

Three steps... two of them are just phone calls.

Demo call (20 mins)

The truth is... it's a sales call. When you book, we'll send you over a short video, so you'll already know exactly what we do. The call is mainly there so we can answer all your questions... and if you'd like, give you a look around the system and any features you're interested in.

Booking a 20-minute demo call with GroundWork OS

We build your system (7-10 days)

You fill in one short form about your business... honestly the hardest thing we'll ask you to do. Then we get on with it: your website, the review funnel, the follow-up texts, all built and tested before you see it.

A contractor website built by GroundWork OS, shown on its projects page

Launch call (25 mins)

This is where we hand everything over. We'll walk you through the system and answer anything you're still unsure about. From then on you run it all from one app on your phone: texting back leads and missed calls, firing off review requests, sending past customers the odd offer... each one takes about ten seconds.

The GroundWork OS inbox — every lead, text and missed call in one place
No contracts Cancel anytime Live in about 10 days
No surprises

The only other costs you'd ever see.

We'd rather you hear these from us up front than find them on an invoice later.

Your domain name

Registered in your name, around £15 a year. Already own one? We just connect it... nothing to pay.

Text & call usage

The system sends real texts and calls on your behalf. Usage is passed through at cost... a few pounds most months.

Ad budget, if you run ads

Only applies if we run Google Ads for you on Custom. Your budget goes to Google in full... our management fee is part of the plan price, never taken out of your spend.

Bigger custom jobs

Adding a page we've already designed, like another service or area, is free. A brand-new custom page or a full rebrand is quoted and agreed before we start.

Which plan?

Not sure where you land?

Want the full system, nothing extra?

You want a proper website, and an end to leads going cold because you couldn't get to the phone. Advanced runs all of it: missed calls texted back straight away, every lead followed up, reviews stacking up on Google. It's the full system at £220 a month, live in about ten days.

Choose Advanced

Want us running your ads and SEO too?

Custom is for handing us the growth work as well: Google Ads run for you, advanced SEO, your Google Business Profile kept optimised, plus priority support... all priced around what you actually need.

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Pricing FAQs

Fair questions about the money

The things contractors actually ask before they commit, answered straight.

Everything it takes to keep the system running:

  • The software: the CRM, unified inbox, calendar, automations and review engine, all licensed under your plan.
  • Hosting and security for your website, with the SSL certificate (the padlock) handled for you.
  • Support and updates: new prices, new photos, tweaks to your existing pages... plus a real person to text when you need something.

One flat fee, so there's never a stack of separate subscriptions to keep track of.

No. £220 a month is the full price... the build, the launch call and the ongoing support are all inside it.

A lot of agencies advertise a small monthly fee, then add a build cost once you're on the phone. We don't. The number on this page is the number.

No catch. A fair monthly price means you stay... and a client who stays for years is worth far more to us than one stung for a big fee up front and gone in three months. The pricing is designed to keep you for ten years, not ten weeks.

And because it's month to month, the pressure stays on us... the day the system stops being worth £220 to you, you can cancel. Our job is to make sure that day never comes.

No. After launch every plan runs month to month, and you can cancel whenever you like.

We'll be straight about what leaving means: the website and the automations run on our system, so they stop when you go. But your customer list, your leads and your domain name are yours, and they leave with you... we'd rather earn your business every month than trap you into it.

Yes, any month. Advanced is the full system on its own... if you later want your Google Ads, SEO or Google Business Profile handled by us as well, we move you up to Custom.

Both plans share the same engine underneath, so moving up is a switch we flip, not a rebuild you pay for again.

No. The system is built to squeeze more booked jobs out of the leads you already get: the searches, the word of mouth, the missed calls.

If you get to the point where you want ads, that's what Custom is for: we manage the campaigns, and whatever budget you set goes to Google in full... our fee is in the plan price, never skimmed off your ad spend.

Do the maths on your own numbers: if an average job is worth a few hundred pounds to you, one extra booked job a month more than covers the plan.

We'll be straight with you though... it isn't magic. The system catches the leads you'd otherwise lose, and it works best alongside whatever else you're doing to get your name out. Your bit is to actually use it: text leads back when the app pings, and pop a customer's name and number in to fire off a review request. Each one takes about ten seconds.

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Start your project

Book a call and we'll show you exactly what we'd build for your trade, what it costs, and how quickly it can be live. If it's not a fit, you'll know inside twenty minutes... no hard sell, no jargon.

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Custom-built website Local SEO built in Missed-call text-back 5-star review funnel Automated follow-up All-in-one inbox
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