Days to launch
10
From one short onboarding form to a live system in about ten days, while you crack on with the work.
About GroundWork OS
I built the system that replies when you can't.
GroundWork OS is the website and marketing system for contractors across the UK... local SEO, missed-call text-back, reviews and follow-up, all in one app on your phone. Too many good contractors lose jobs to missed calls and slow replies. Here's why I built it.
One login runs the lot
Website
Local SEO
Reviews
Text-back
Follow-up
Inbox
My story
Why I built GroundWork OS.
I started GroundWork OS because I was tired of seeing contractors sold a load of bullsh*t. Complicated dashboards, big monthly retainers, a pile of jargon nobody explains... and after all of it, the phone still isn't ringing any more than before. Too many good contractors are paying a fortune to feel busy, not to actually win more work.
So I built something simpler. GroundWork OS texts your leads back the moment they land, makes getting reviews a ten-second job, and gets your website found by people already looking for you. No lock-in, and a price anyone can see. The agency's new, so instead of a wall of logos I haven't earned, I'll show you it running on a free demo before you pay a penny.
Seb Wibaut
Founder, GroundWork OS
What I believe
The principles behind every build.
Four things I won't compromise on, whatever the job.
I only build for contractors. Every page, quote form and follow-up text is shaped around how a customer actually picks who to call... not around what looks clever in a design portfolio.
The first business to reply usually gets the job. So every quote form fires an instant text to the customer, every missed call gets a text back within the minute, and no lead goes cold while your hands are full.
No contract, no lock-in, month to month. And to be straight with you: if you cancel, the system switches off. But your Google reviews stay on your profile and your customer list leaves with you. I'd rather keep you by being useful than by being hard to leave.
No jargon and no smoke. The price is public... £220 a month, sitting on the pricing page, not hidden behind "book a call to find out". You get a clear plan, a system you can actually understand, and if I don't think you need something, I'll tell you before you pay for it.
By the numbers
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The promises the system keeps.
No vanity metrics and no made-up client counts. These are the standards every build is held to, from day one.
Lead reply time
60sec
Missed calls and quote forms get a text back within a minute, day or night... so you're the first one back, even when you can't pick up.
Tools in one system
6in 1
Website, local SEO, 5-star review funnel, missed-call text-back, follow-up and inbox under one login... all run from one app on your phone.
How it works
From first call to fully live in about ten days.
Three steps... two of them are just phone calls.
Demo call (20 mins)
The truth is... it's a sales call. When you book, we'll send you over a short video, so you'll already know exactly what we do. The call is mainly there so we can answer all your questions... and if you'd like, give you a look around the system and any features you're interested in.
We build your system (7-10 days)
You fill in one short form about your business... honestly the hardest thing we'll ask you to do. Then we get on with it: your website, the review funnel, the follow-up texts, all built and tested before you see it.
Launch call (25 mins)
This is where we hand everything over. We'll walk you through the system and answer anything you're still unsure about. From then on you run it all from one app on your phone: texting back leads and missed calls, firing off review requests, sending past customers the odd offer... each one takes about ten seconds.
No contracts
Cancel anytime
Live in about 10 days
Why us
Why contractors choose GroundWork OS.
No contracts, no jargon, no three-month wait. Every agency says something like that... so here's what you're actually signing up for, in writing: six things you can hold us to.
Schedule a call ↗Built for trades, nothing else.
We don't build for restaurants or vague 'small businesses'. Every page, form and follow-up is shaped around how contractors actually get hired.
All of it is there to do one thing: turn the people who find you into booked jobs.
Quote form
One system, run from your phone.
Your leads, missed calls, reviews and follow-up all sit inside one app on your phone.
Reply to a lead, send a quote or ask for a Google review from the van between jobs. No scattered logins, no spreadsheets.
Missed call
No contracts. Cancel anytime.
We earn your business every month instead of locking you into a twelve-month deal. No exit fee, no notice period, no awkward retention call.
If it ever stops paying for itself, you can cancel the same day. Your last payment is your last payment.
One flat monthly price.
One simple price covers the whole system: the website, the CRM, the automations and the support behind them.
£220 a month and that's the lot. No build fee, no charge per lead, no upsells.
Live in about ten days.
You're not waiting three months to go live. We build the entire system for you... all we need from your side is one short form and two calls.
You approve it, we flip the switch, and it's online and ready to take leads in roughly a week and a half.
It keeps getting better on its own.
New features land on your account in the background as we keep improving the platform.
You get every upgrade automatically, without lifting a finger, booking a developer or paying a penny more.
New this month
No contract. No exit fee. Cancel the day it stops being worth it.
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FAQs
Frequently asked by contractors
Everything you need to know before we build your website and the system that runs behind it.
Seven things, built and wired together as one system:
- An optimised website... 10 to 20 pages, one for every service and area you cover, with a chat widget and quote form that turn visitors into text conversations.
- Missed call text back... any call you can't answer gets an instant text from you, so the lead doesn't move on to the next name.
- A 5-star review funnel... one tap asks a customer for a review, and the system keeps reminding them until they leave one.
- One-click marketing campaigns... pre-built offer and referral texts you send to past customers from your phone.
- Automated lead follow-up... every new lead gets an instant text back and a second message to start the conversation, while their details land on your phone.
- An all-in-one inbox... texts, Facebook messages, Instagram DMs and missed calls all come into one inbox, so you run every conversation from one place instead of five different apps.
- Local SEO... a separate page for every service you offer and every area you cover, built so Google knows exactly what you do and where.
All of it runs from one app on your phone. No juggling five logins... one place for your leads, your reviews and your follow-up.
About ten days from the first call, and most of that is us working, not you.
- Demo call (20 mins): we answer your questions and show you anything you want to see running live.
- The build (7-10 days): you fill in one short form, and we handle everything else... the site, the review funnel, the follow-up texts.
- Launch call (25 mins): we hand everything over, walk you through the app and answer anything you're unsure about.
Total effort from your side: one form and two phone calls.
£220 a month. That's the whole price... no build fee, no setup cost, no contract.
It covers everything: the website, the CRM, the automations, hosting, support and every upgrade we ship. Because there's no contract, we have to stay worth it every single month. And for most trades, one extra booked job pays for it several times over.
Your customer data is yours, full stop. Every lead, phone number and conversation can leave with you the day you cancel.
The website is the part most agencies dodge, so here it is straight: it runs on our platform... that's what the monthly pays for. If you cancel, the site comes offline, and your leads, your customer list and your Google reviews all stay yours. We'd rather earn your next month than trap you into it.
You run the day-to-day from one app on your phone, and we handle every technical thing behind it.
Day-to-day looks like this: a lead texts in, you text back. A job wraps up, you tap once to ask for the review. A quiet week, you tap once to send past customers an offer. Each of those takes about ten seconds, and none of it needs a laptop.
The setup, the automations, the website, the fixes... that's all us. If you can send a text, you can run this.
Book a call from any Schedule a call button on this page. You'll get a short video before the call covering what we do, so you're not walking in blind. The call itself is simple:
- We answer every question you've got.
- We show you any feature you want to see, running live.
- If you like, we'll take a quick look at how you stack up against your local competitors and point out a few easy wins.
The price is £220 a month with no contract, so there's no hard sell to sit through. If it's a fit, we start the build... if not, the advice was free.
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Start a project
Start your project
Book a call and we'll show you exactly what we'd build for your trade, what it costs, and how quickly it can be live. If it's not a fit, you'll know inside twenty minutes... no hard sell, no jargon.
Schedule a call ↗
Custom-built website
Local SEO built in
Missed-call text-back
5-star review funnel
Automated follow-up
All-in-one inbox
